YouTube just announced a fun way to shop while watching your favorite videos on TV. At a big event with Lady Gaga and popular creators like MrBeast, YouTube showed off new ads that let you buy things right from your TV screen. Here’s how it works and why it is exciting.
How the New Clickable Ads Work
When an ad plays on YouTube TV, you’ll see a list of products on the right side of the screen. Think of it like a mini online store popping up during commercials. Here’s what you can do:
- Browse Products
Use your TV remote to scroll through items like shoes, gadgets, or makeup. - Scan a QR Code
Pick something you like, and a QR code appears. Scan it with your phone to go straight to the product page. - Send All Items to Your Phone
Press and hold a button to get links for every product in the ad sent to your phone. Shop later without missing the video.
Why YouTube Is Doing This
People love watching YouTube on TV. In fact, YouTube has been the most-watched streaming app in the U.S. for two years, beating Netflix and Disney+. But viewers often use their phones while watching TV. YouTube’s new ads let you shop without switching devices.
A survey found YouTube is the top place people go to learn about brands. Last year, YouTube TV ads helped businesses get over 50 million sales or sign-ups every month.
Amazon Is Doing It Too
YouTube isn’t the only one. Amazon just added clickable ads to Prime Video. Their ads show deals, reviews, and fast shipping info. But YouTube’s ads work with any brand, not just Amazon.
Good for Shoppers, Good for Brands
- For Shoppers
See a cool backpack in a travel vlog? Buy it in seconds. No typing website names or searching later. - For Brands
Ads can match the video. For example, a cooking channel’s ad might sell kitchen tools.
Problems to Fix
- Not Everyone Loves QR Codes
Older viewers might find scanning codes tricky. - Ads Need to Be Interesting
If the products are boring, people won’t click.
Why This Matters
YouTube is turning TV time into shopping time. Imagine watching a makeup tutorial and buying the lipstick instantly. Or seeing a gaming chair in a stream and ordering it before the next video starts.
This is part of a bigger trend. Apps like TikTok and Instagram let you shop while scrolling. Now, YouTube brings that to your TV.
Try It Soon
YouTube’s clickable ads are coming out now. Pick up your remote (and phone) when the next ad comes on and you may just discover your next favourite product without getting off the couch.