Apple drove sales of smartphones in 2025. Market statistics gathered by Counterpoint indicate that the iPhone 16 was the most sold phone in the year, with Apple taking up seven of the top selling ones in the world.
The information is not provided by Apple. Analysts at Counterpoint gathered global shipments and retail figures. Their list for the year places Apple devices in most of the leading positions. The top spots are led by the iPhone 16 family, with premium and mid-tier models performing strongly.
Top Ten Snapshot
Counterpoint includes Apple iPhone 16, Apple iPhone 16 Pro Max, Apple iPhone 16 Pro, Apple iPhone 17 Pro Max, Samsung Galaxy a16 5G, Samsung Galaxy a06 5G, Apple iPhone 17, Apple iPhone 15, Samsung Galaxy s25 ultra, and Apple iPhone 16e on the end-of-year list of top ten. The list shows clear strength for Apple across price bands.
According to analysts, the iPhone 17 series also become trendy. First quarter sales. The sales of the iPhone 17 line have been recorded as more than the previous year in the first quarter. That helped Apple keep momentum late in the year.
Market and Trends
Apple shipped more phones in 2025 than in prior years, according to separate industry research. Omdia reported higher total iPhone shipments for the year, which supports the picture of rising Apple market share in many regions.
There are three clear reasons that help explain Apple performance. First, Apple offered strong upgrades on both flagship and mass market models, so buyers had fresh reasons to upgrade. Second, the company kept a wide product mix, so it reached premium buyers and budget shoppers. Third, Apple kept supply and distribution tight so devices were widely available during key selling periods.
Regional differences matter. In some markets, Apple is strongest in the premium segment. In other markets, the entry-level iPhone 16e and older models were the best route for new buyers to join the Apple ecosystem. That helped Apple win customers who might otherwise choose low-cost Android phones.
Sales rankings by model do not tell the whole story. Analysts estimate shipments from many sources, and exact unit counts vary by firm. Still, the pattern is clear. Apple held many of the most popular models worldwide, and Samsung filled the remaining top positions with strong budget devices and one premium flagship.