Apple opened preorders for the iPhone 17 family on Friday morning. The Apple Store came back online and customers began placing orders for the iPhone Air the iPhone 17 the iPhone 17 Pro and the iPhone 17 Pro Max. Shipments are set to start on September 19 and many buyers are already checking delivery windows.
How to preorder
Preorders start on the Apple Store app and on the web. Apple lists the official start time as 5 a.m. Pacific. In practice some users see the store open a few minutes later. Speed will vary by region and by connection. The app can be faster for some people. The web store can be faster for others. If the store does not load try restarting the browser or relaunching the app.
Pro models sell quickly. The iPhone 17 Pro and iPhone 17 Pro Max often show back order status within minutes. The iPhone Air and the base iPhone 17 may remain available for a short time. If you want a specific color or storage level act fast. Apple increased base storage on the Pro models which may change buying choices for some users.
If you want to pick up a phone on launch day use the Apple Store app to choose in store pickup. That option can show real time stock at nearby stores. The delivery date range will update when you choose case color and storage.
Delivery and stock
Apple aims to ship many phones on September 19. That is the same day the new devices arrive in retail stores. If you place an order early you are most likely to get the device on the first day. If you wait you may face longer waits or a later delivery window.
Carriers and retailers will also take orders. Some carriers offer trade in deals and financing that can affect the final price. If you need a carrier deal check the carrier page after you place a preorder with Apple. Many third party sellers will match launch timing but stock can differ.
Payment and cancellation rules follow Apple policy. You can cancel most online orders before the item ships. Apple will show the estimated ship date and the final charge timing in your order details.
For buyers the main points are simple. Use the app or the web store early. Expect Pro models to sell out fastest. If you want same day pickup check local store stock before you travel. If you need a specific color or storage level place the order as soon as the store accepts it.