Google has confirmed that its annual Made by Google event will occur on August 20, 2025, in New York City at 1 PM Eastern Time and will reveal the new Pixel 10 family alongside other devices.
Event Details
The keynote will commence at 10 AM Pacific Time in New York City and will be streamed live on YouTube for a global audience. Google last held its main hardware event outside its Silicon Valley campus six years ago. This year, the focus will return to the East Coast. Attendees can expect updates on phones, watches, earbuds, and related accessories.
Pixel 10 Series
Google will unveil four new smartphone models. The base Pixel 10 is rumoured to include three rear cameras for the first time in the standard line and a new Tensor G5 chip to boost performance by about 25% over its predecessor. The Pixel 10 Pro and Pixel 10 Pro XL will offer larger screens and batteries with similar camera systems and will aim to compete on flagship features. There is also a chance that Google can add a dustproof Pixel 10 Pro Fold to its high-end lineup by providing it with a folding form factor.
Wearables and Accessories
Google should update its watch portfolio with the Pixel Watch 4, which should have a larger battery capacity and a new interface using the Wear OS. New Pixel Buds 2a will likely join the roster as a budget-friendly audio option. Reports suggest that these buds will deliver enhanced sound and improved battery life compared to earlier entry-level models.
How to Watch
Users can join the live stream on Google’s official YouTube channel beginning at 1 PM Eastern Time. A replay will be available shortly after the event ends. Press and partners will receive detailed briefings and hands-on opportunities once the products are officially announced.
What’s Next
The Pixel 10 launch will set the stage for the next wave of Android flagships. With Google extending its focus to folding phones and budget audio gear, the company aims to cover every segment of its ecosystem. Official pricing, availability, and full specifications will follow the August 20 presentation. Buyers planning an upgrade should mark their calendars and prepare for pre-orders to open soon after the keynote.
Google’s return to New York City signals a renewed emphasis on public unveilings and broad media engagement. All eyes will be on the Pixel 10 line to see how Google balances innovation with value in a crowded smartphone market.