Apple has confirmed that it will hold its fall product event on Tuesday, September 9, at the Steve Jobs Theater in Cupertino. The event will start at 10 am Pacific time. The company has started to send media invites to the keynote.
What Apple is likely to announce
Apple is expected to show the iPhone 17 family and several updated accessories. Reports name one regular iPhone and two Pro models. Industry coverage also says Apple may replace the Plus line with a slim iPhone 17 Air. Apple watchers expect new Apple Watch models and refreshed AirPods. These expectations come from multiple reports based on supply chain signals and leaks.
Key iPhone rumors to watch
The iPhone 17 Air is described as very thin and light. Reports say it may use a 6.6-inch screen and an Apple-designed modem. The slim shape is a tradeoff and may reduce battery capacity. The base iPhone 17 is said to move to a 6.3-inch display and to support a 120Hz refresh rate. These are leaks and not official Apple confirmations.
Features that matter for buyers
The Air is ultra-thin, so test it in reality before a purchase. A slimmer phone will feel good to hold, but it will have less run time. It would be 120 hertz, which should make scrolling and animations even smoother out of the box. Phones that require large battery life should compare the Pro model battery numbers with independent lab testing.
What to expect from Apple Watch and AirPods
Apple may refresh the watch line with a new Apple Watch Series 11 and a new Apple Watch Ultra 3. Reports say the Ultra 3 could offer a larger display area and faster charging. Leaked code and beta references in iOS 26 point to a possible AirPods Pro 3. The new earbuds could bring a smaller design and a new audio chip for improved noise control and audio processing.
Timing and how to follow the event
Apple will stream the event from its headquarters. The company usually posts the video live on its website and on its channels. Product pages and pre-orders often follow the keynote within a few hours. If history repeats itself, expect availability windows that vary by model, region, and carrier.
How to prepare if you plan to buy
Decide which features matter most to you: battery life, camera, or screen size. Watch for hands-on reviews and battery tests from trusted reviewers. If storage or trade-in value matters, check Apple trade-in allowances and carrier deals soon after the keynote. If you use accessories, check MagSafe and case fit information when Apple posts specs.
What remains uncertain Apple has not confirmed final specs, prices, or exact ship dates for each model. Rumors come from supply chain sources, leaks, and code found in beta software. That means details can change between now and launch. Treat the reports as possible and not final until Apple publishes official specs.