JB Perrette, Head of Gaming at Warner Bros. Discovery, announces a strategic shift in response to the disappointment of Suicide Squad: Kill the Justice League.
Speaking at a Morgan Stanley Speaking Event, Perrette reveals plans to refocus on mobile gaming and alternative platforms for Warner Bros.’ key intellectual properties (IPs). Warner Bros. Rethinks Gaming Strategy After Suicide Squad Setbackr5
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Perrette acknowledges the inherent volatility of the AAA console market, recognizing the impact of successful and failed releases on quarterly performance. Warner Bros. Discovery learns the importance of diversification and strategic focus in the wake of disappointing titles like Suicide Squad.
Warner Bros. Focus on Mobile and Other Areas
Warner Bros. Discovery unveils plans to pivot towards mobile gaming, free-to-play models, and live service titles. This shift aims to mitigate the risks associated with traditional AAA console releases and tap into wider audiences.
Main IPs and Strategy
Identifying Harry Potter, DC, Mortal Kombat, and Game of Thrones as core IPs, Warner Bros. Discovery plans to leverage these franchises across mobile and alternative gaming platforms. The company aims to capitalize on the immense popularity and financial potential of these IPs.
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Suicide Squad: Kill the Justice League – Game Flop and Reevaluation
Suicide Squad: Kill the Justice League’s release in January 2024 led to underwhelming performance by February’s end. The game, developed by Rocksteady Studios, faced harsh criticism on Metacritic, prompting Warner Bros. Discovery to reassess its gaming direction.
Despite setbacks, Warner Bros. Discovery remains optimistic about the potential success of its new strategy. By aligning with CEO David Zaslav’s previous statements and focusing on mobile gaming and live service experiences, the company aims to sustain and expand its gaming business in the future.
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