Apple is reportedly advancing two major AI projects that could change how people interact with the company’s products. One project is a wearable called the AI Pin that some reports say could ship in 2027. The other project will turn Siri into a chat style assistant that runs on a custom Google Gemini model and that Apple plans to show at WWDC 2026 in June. Both efforts aim to bring Apple closer to rivals that already offer conversational AI.
The reports combine product leaks and reporting from outlets that track Apple closely. They present a picture of an Apple that is investing in a new device category and in a major rethink of Siri. Neither project is finalized, but the scope and timing in the reporting give a clear signal about Apple priorities for the coming years.
AI Pin Details
The AI Pin is said to be a small circular device that a person wears on clothing. Reporters describe it as thin and flat like an AirTag. The design reportedly holds two cameras and three microphones. One camera would be standard while the other would be wide angle. The microphones would help pick up a wearer’s voice and a small speaker would deliver audio replies. Charging is expected to be wireless similar to Apple Watch charging.
Reports say Apple hopes to make about 20 million AI Pins at launch. Sources state the year of launch to be 2027. That schedule implies that Apple will take its time, to polish hardware and software, and to make sure that it is closely connected with the iPhone and the Apple services. The device is being placed as an entrrant into the wearables industry, as well as an assistant to voice and visual AI interactions.
There are practical questions concerning the conception of an AI Pin. The consumers will be interested in knowing how the device maintains privacy as well as how it manages continuous listening and processes and stores pictures. Apple has been a privacy-conscious company when it comes to earlier products and a wearable equipped with cameras will probably receive the same assessment. According to reporters, the project may be cancelled or postponed, but Apple frequently does it with early prototypes.
Siri Chatbot Plans
Separately, Apple is testing a new Siri experience that resembles modern chat assistants. Apple has a deal to use Google Gemini models. The Bloomberg reporting says Apple will create a custom Gemini instance to power an updated Siri. The new assistant is expected to support voice and text conversations to draft messages to pull web information to generate images and to analyze files a user uploads. It will also be able to use personal data on the device to complete tasks.
The Siri update is code named Campos in internal reports. Apple will release the work in WWDC in June 2026 and ship it on iOS 27 iPadOS 27 and macOS 27. The updated Siri will keep the existing activation methods. Users will still summon it by button or voice and Apple does not plan to offer it as a stand alone app separate from its device ecosystem.
A key element of the plan is that Siri’s conversational ability will be combined with local context. That means the assistant can use items such as a user’s calendar messages photos and app data to perform tasks. Apple is reportedly working to preserve privacy by limiting data access and by keeping user content on device wherever possible. The aspect of balance between the performance and privacy will be the main focus of how individuals and regulators analyze the feature.
How the Pieces Fit
Together the AI Pin and the new Siri suggest Apple wants to offer both new hardware and a deeper software assistant. The AI Pin would let people use Siri like a pocket sized AI companion while the revamped Siri on iPhone and Mac would provide a full chat style interface for richer tasks. The two approaches reflect Apple’s focus on tight integration across hardware and software.
Competition matters. OpenAI and other firms are already building wearable devices and chat assistants. The strategy employed by Apple seems to be integrative and tentative. It is probably the avoidance of the biggest privacy hiccups, but still the company is lagging in features. The use of a Gemini based model shows Apple is willing to pair internal engineering with external models to accelerate progress.