Meta rolled out a new short-form video feed called Vibes inside the Meta AI app and on meta.ai. The feature centers on short videos created entirely by artificial intelligence. Users can browse a scrolling feed of AI-made clips or create new ones from scratch.
Meta has framed Vibes as a creative tool. The company says users may remix videos they see in the feed and then post them across Meta services. The launch shows how Meta is trying to expand its AI product line and to push users toward AI-driven content creation.
What Vibes Is
Vibes is a dedicated place for AI-created short videos. The feed hosts clips made by creators and by the AI systems themselves. Users can generate new footage with simple prompts, then refine the output with edits to visuals and music. Meta also added options to export the videos to Instagram and Facebook.
Meta is testing a mix of internal tools and third-party models. The company announced partnerships for early versions and said it will continue to develop its own models for future updates. The firm positions Vibes as a complement to the rest of its AI features.
How Vibes Works
Vibes lets a user start from a text prompt or from an existing clip. The system generates a short video. The user can then change the style, add music, and layer effects. After edits are complete, the clip can be shared on the Vibes feed or cross-posted elsewhere on Meta platforms.
Meta describes the experience as a way to let more people make quick visual ideas. The company also said the feed will personalize suggestions over time to show content that a user may prefer.
User reaction and risks
Reaction to Vibes was immediate. Early comments on public posts included sharp criticism that the videos look low-quality and unoriginal. Some creators and users said they do not want a feed that is mostly AI-generated content. The pushback reflects wider concern about large volumes of synthetic media on social networks.
Beyond taste and quality, there are hard safety and policy questions. Platforms must decide how to label synthetic media and how to stop copyrighted or harmful uses. Meta has faced scrutiny over its AI work and privacy choices in the past, and those debates are likely to intensify with a public feed of synthetic videos.
Why Meta is doing this
Meta is investing heavily in AI and in products that drive user engagement. The company has reorganized and expanded its AI teams this year to accelerate model development and to integrate AI across apps. Vibes is part of that push to make generative tools central to user experience. The feature also aims to increase content volume and to give creators new formats to try.
What creators should know
Creators who try Vibes will find fast experimentation. The system can produce many variations quickly. That may be useful for mood boards drafts or concept tests. At the same time, creators should be mindful of quality control and of platform rules about attribution and rights for AI-produced assets.
A simple guide to try Vibes
Open the Meta AI app or visit meta.ai. Look for the Vibes feed. Choose to make a new clip from a prompt or to remix an existing piece. Edit the clip with the tools provided, then publish or share to other Meta surfaces. Expect the feature to evolve as Meta refines the models and the user controls.