Apple faces emerging rumors indicating radical changes in how it will handle its iPhone 18 product releases. The company plans to divide its model launches between two separate events instead of presenting them simultaneously. AppleInsider together with The Information reported that Apple aims to introduce its Pro models and foldable iPhone in fall 2026. The basic iPhone 18 alongside the iPhone 18e could receive their release in spring 2027 rather than along with the high-end models.
This marks the initial split of iPhone launches by Apple throughout history. Such a restructuring of Apple’s product release schedule would enable the company to handle manufacturing difficulties while maintaining perennial viewer interest.
What Could Change With the iPhone 18
Two Launch Windows
Apple usually releases all new iPhones in September. But starting in 2026, things might work like this
- Fall 2026 iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone launch first
- Spring 2027 Standard iPhone 18, iPhone 18 Slim, and iPhone 18e arrive later
Focus on Premium Models First
The Pro models might get new features like invisible Face ID cameras. The foldable iPhone could have two screens and cost around $2,000.
Budget Phones Take a Backseat
The cheaper iPhone 18e, replacing the iPhone SE, might use older parts to keep prices low.
The Big Surprise A Foldable iPhone
One of the most exciting rumors is Apple’s first foldable iPhone. Here’s what we know so far
Design and Features
- A book-style foldable phone with a small outer screen and a big inner screen
- No visible crease on the main screen (unlike some Android foldables)
- Built with Samsung’s special screens
Why It Matters
A foldable iPhone would let Apple compete with Samsung and Google. But the high price might make it a niche product.
Why Apple Might Split the Launches
Easier Production
The production of six simultaneous iPhone models proves to be a difficult endeavor. The launch splitting strategy would prevent worker shortages at factories such as Foxconn.
Better Sales Strategy
Releasing Pro models first might make them popular holiday gifts. Cheaper models in spring could boost sales during slower months.
Fighting Competition
Android brands launch phones all year. Apple’s split schedule might help it stay in the news longer.
What Buyers Should Know
If the rumors are true, here’s how the changes could affect you
Good News for Pro Fans
You’ll get the latest tech earlier. Pro models might have exclusive features for months.
Bad News for Budget Buyers
Waiting until spring 2027 for cheaper models could feel frustrating.
Foldable Risks
First-gen foldables often have issues. The risk of high expenses as well as maintenance work emerges for those who purchase first-generation foldables.
The iPhone 18 design indications from Apple demonstrate the company’s strategic approach to handle upcoming market obstacles. The company plans to lead the market through their dual release strategy while concentrating on luxurious models and developing foldable technology experiments. The announced changes have the potential to transform the future iPhone purchasing process.
