X, the app once called Twitter, is trying to become a top spot for videos. The company just announced that Premium users can now upload videos in 4K quality. This means videos will look sharper and clearer than before. X hopes this will stop creators from moving to YouTube or TikTok for better video tools.
What Is 4K and Why Does It Matter?
4K represents a video format that generates highly detailed image quality. X allowed users to upload video content in 1080p resolution until they made this update. Here is what changed.
- Old Rules: Paid users could upload 1080p videos up to 3 hours long and 8GB in size.
- New Rules: Paid users can now upload 4K videos. X might change the file size limit soon.
This upgrade is part of X’s plan to become a place for all kinds of content, not just text posts.
Why X Is Pushing for Better Videos
Since Elon Musk bought X, the app has focused more on videos. Last year, X added a vertical video feed that looks like TikTok. Now, with 4K, X wants to attract professional creators who usually pick YouTube for high-quality uploads.
X’s vertical video feed, which lets you swipe through clips, came out earlier this year. This happened as TikTok faced bans in the U.S. X is trying to grab TikTok users who might need a new app for short videos
Challenges for X’s 4K Plan
X faces big hurdles to compete with YouTube and TikTok.
- Video Quality: X compresses videos to load them faster, which can make 4K look worse.
- Money for Creators: YouTube shares ad money with creators. X is working on this but is not there yet.
- Storage Costs: 4K videos take up more space. X charges Premium users $16 a month to help cover these costs.
Free users still cannot upload HD videos. This might make X feel divided between paid and free creators.
What This Means for You
If you pay for X Premium, you can now share crisper videos. The service provides perfect quality for professionals, including chefs and artists, and gamers looking to present their work in a polished manner. Your videos will remain at subpar quality unless you make a payment to YouTube.
The video development push from X may transform user patterns on the platform. The new integration allows users to change from reading content to watching cooking demonstrations, along with game streams and humorous video content. But X needs to fix issues like video compression and creator payouts to truly rival YouTube.
A New Chapter for X
X is no longer just about tweets. With 4K videos and TikTok-style feeds, it is becoming a mix of all popular apps. Whether this works depends on how creators and viewers respond. For now, Premium users get a taste of X’s video future.
