South Korea’s DIY CPU market witnessed AMD’s success having a record high sales rate of 62% and Intel on the trailing with 38%. The latest report by Danawa (via ZDNet), which highlights the market shift, reflects AMD’s growth with a 6 percent jump from July. The difference in market shares between AMD and Intel is the largest gap ever, contributing to the trend that could reshape the direction of CPU preferences in the South Korean market.
Although Intel’s latest release, the Core Ultra 200S, has failed to live up to gaming expectations, the Core i7 980X looks to be the real deal. However, with Intel showing off performance optimizations aimed at helping its latest chips perform better by the end of the month, AMD’s Ryzen 7 9800X3D launch appears to have left an impression on consumers around the world, helping to cement AMD’s position as the lead in Korea as well as in other locations. In Germany, AMD sales outperform the latest Intel Arrow Lake chips.
Why Intel Core Ultra 200S Missed the Mark
The release of Intel’s Core Ultra 200S was expected to bring performance boosts, but sales have been lower than previous generations. Industry reports suggest the reason behind this decline is potential incompatibility issues with upcoming LGA 1851 socket motherboards, making the Core Ultra 200S a likelier choice for the long-term upgrade. However, domestic distributors emphasize the Ryzen 7 9800X3D as a better competitor to the Intel Core Ultra 200S when it comes to meeting gaming performance needs whereas the latter proved to be lethargic.
According to WCCF, the rush of demand has only made Intel’s challenges worse, as some retailers are expanding by bundling the big Core Ultra 200S processors with motherboards to boost sales. While this strategy has been somewhat effective at delaying AMD’s momentum on the pace, Ryzen processors have continued to outperform in gaming applications making this strategy stop being as effective as it should be.
AMD’s Lead Set to Expand
AMD seems to be on the path to dominate the Korean CPU market, if these trends continue, more consumers will end up choosing their Zen-based Ryzen products over Intel. With AMD’s Ryzen 7000X3D series and 9800X3D model dominating the market, Intel market analysts suggest they will need to deliver substantial performance and compatibility improvements to claw back the ground it lost. The competition in the DIY market in Korea is still fierce, and Intel is hard at work to improve the Core Ultra 200S gaming performance, but AMD is simply ahead at the moment.
