New information shared by leaker Mark Gurman suggests that Apple might officially launch the Vision Pro glasses on January 26th.
Insiders within Apple’s supply chain in China have revealed that the company has begun shipping units intended for various markets.
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Sources also indicate that Apple has commenced training its staff to elucidate the product’s functionality within the company’s stores.
The original iPad was released on a Saturday. Jan 26 is indeed the date floating around the last few days among people in China who claim to be connected to Apple. Like I said, units will be ready by end of January with a retail launch by February. It’s imminent.
— Mark Gurman (@markgurman) January 2, 2024
Unique Sales Strategy
A crucial aspect of Apple’s sales strategy for the Vision Pro lies in exclusive in-store purchases. The company aims to “educate” consumers on usage and provide vision correction for those who wear glasses.
Customers will visit the store, test the product, receive their prescription (if needed), get a receipt, and await the delivery of the glasses.
This distinctive approach by Apple is expected to initially market the Vision Pro in the United States for $3,500. Other markets will likely await its debut throughout 2024.
As of now, Cupertino’s company has refrained from commenting on these speculations.
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