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The Tech Basic > News > Beyond Black and White: How Amazon’s New Kindles Make Color Reading Affordable
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Beyond Black and White: How Amazon’s New Kindles Make Color Reading Affordable

Salman Akhtar
Last updated: 25 July 2025 22:05
Salman Akhtar
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Amazon has broadened its color Kindle offerings by adding a lower‑cost model and a special edition for children. The new Kindle Color with 16 GB of storage will retail for $249.99 . The existing Kindle Color Signature Edition remains available at $279.99  and offers 32 GB of space.

Introducing a more affordable model
The base Kindle Color model costs thirty dollars less than the Signature Edition while still delivering the same seven-inch color screen and long battery life. It holds up to 16,000 book files and displays full-color images and illustrations. Users can highlight text, browse the web, and enjoy audiobooks through Bluetooth audio devices.

Amazon Kindle
Image Source: TechCrunch

Features of the 16 GB storage model
The new reader retains the front light that makes reading easy in the dark. The display utilizes e-ink for a paper-like feel and requires power only when pages are changed. Storage sufficient for thousands of titles will meet the needs of most readers. The model connects to Wi‑Fi for book downloads and features Audible playback support.

A Kindle bundle for young readers
Amazon also launched Kindle Color Kids for $269.99 . This package includes the 16 GB color reader, one year of Amazon Kids Plus, and a choice of two playful covers. Kids Plus offers age-appropriate books and educational content. Parents can set reading goals and track progress through parental controls.

Amazon Kindle
Image Source: About Amazon

Addressing earlier display concerns
Soon after the Signature Edition’s release, some users noticed a yellow band along the screen edge. Amazon paused shipments while it made software and display adjustments. The online listing now informs customers of the fix. Amazon reports that a small number of units had shown the issue and that the new models have received the improvements.

Amazon hopes to attract more readers by providing a cheaper price point and a child-friendly bundle to grab the business of those who would like to have color content in a dedicated e-reader. Wider Color Kindle family serves both value and family requests in a single lineup.

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Salman Akhtar
By Salman Akhtar
View enlightening tech pieces written by Salman Keep up with the most recent news, advice, and trends in the field of technology.

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