The ‘TikTok’ design and style is what makes it unique. From layout to icons, every feature is there to play a part, but the font is arguably its most essential one. In 2023, TikTok Sans introduced a fresh font to elevate readability, support multiple languages, and improve user experience. The app used Proxima Nova, one of the most popular typefaces around that is perfectly versatile. However, in a wonderful twist of sorts, TikTok Sans makes for a fresh new look, making the legibility, readability, and cross-language compatibility much better.
Why Fonts Matter on Social Platforms
Fonts do not only affect words; they can change how we read content. TikTok Sans is a stylized version of the font based on the TikTok design ethos, with a sleek, smoothly rounded edge and clean lines, making text readable, and meeting the expectation of knowing what a TikTok app looks like. There were minor modifications in letter structure that made the viewer skip through characters quickly which made the user experience better.
TikTok’s designers focused on:
- Legibility: All the characters of TikTok Sans are nudged lightly here and there for more clarity.
- Readability: Increased spacing, larger lettering, and higher line height help improve on-screen readability to better scroll and interact.
- Multi-language Support: TikTok sans adapts to the language, preserving visual harmony across English to Vietnamese and everywhere else in between.
TikTok’s Fonts for Video Text: Top 5 Styles
- Classic (Proxima Nova): The font is similar to that used early on in TikTok’s early years, which, by default, is labeled as ‘Classic’. It pairs beautifully with blocky backgrounds and sports rounded, semi-bold design. If you are not on TikTok, and you want this style, then Montserrat Semi-Bold works great.
- Typewriter: Typewriter has become a favorite for its old and minimalist aesthetics. Bold is a nearly identical source code font with slightly wider character spacing and free licensing for personal or commercial use.
- Handwriting: Perfect for giving that elegant, handwritten feel to your script, this font script will be a great choice. Instead, Yesteryear, which is also royalty-free, produces a similar vibe, with just a bit of slanting in the letters.
- Neon: Neon is known for its glowing, all-caps look. Abel is a suitable free option that closely resembles Neon’s geometry while Aveny-T does not. For the glow effect, we duplicate this text slightly blurred with a colored (another layer) layer behind it.
- Serif: Serif is a classic and bold font often used in trend-focused videos. Georgia Bold is a free and commercially viable alternative for adding a bit of fashion to your content.
Why Typography Choice Matters for Your Videos
By picking the right font, you can change how the viewer sees and keeps them focused on your content. Here are a few key tips inspired by TikTok’s font strategy:
- Clarity Above All: Text is harder to read, and viewers are more likely to scroll away. Choose fonts that read well on such small screens.
- Background Contrast: Make the text stand out from its background of colors and images.
- Font Limitation: Do not confuse the audience by using more than one font in a piece. Well-matched one or two fonts will make your video look polished and professional.
Now you can choose the right font to complement your videos on TikTok, using its innovative font options. There is a font for every vibe: from minimalist Typewriter, to bold Serif. Let TikTok’s font strategy help make your content easier to read, plus add that signature stylish look. You are now ready to get your markdown with one font at a time.