YouTube will update its Partner Program monetization rules on July 15, 2025, to better identify and block “mass-produced” or “repetitive” videos from earning revenue. The platform has required “original” and “authentic” content since the program began. This update clarifies how those terms apply to today’s easy‑to‑make AI videos.
Policy Details and Expectations
The new language in YouTube’s Help Center will spell out what counts as inauthentic content. The creators will be required to demonstrate that their videos can add great value beyond plain videos or mere AI audio recording. Anything that meets the same content in several uploads or involves any automated instrument to create huge amounts of comparable video materials may not pass the test of monetization.
Impact on Creators and Channels
Some creators worry that reaction videos or clips could lose eligibility. YouTube’s editorial head, Rene Ritchie, said the change is minor and does not ban reaction or remix content so long as it adds original commentary or context. Channels that rely on automated or AI‑only production methods may need to rethink their approach if they wish to remain in the program.
The Rise of AI‑Made “Slop”
Algorithms and text‑to‑video tools now let anyone generate hundreds of low‑quality videos in minutes. Some channels fill feeds with AI‑driven news summaries or crime re‑creations that viewers often call spam. YouTube’s move comes after viral examples of AI‑only true crime series and deepfake videos misusing public figures’ likenesses.
What Creators Should Do
Creators can prepare by reviewing their content for originality. They must be able to unite AI tools and real research, and personal understanding. A video can be made to pass the test of authenticity by adding clear explanations, special images, or on-camera narration.
The channels specializing in mass uploads will have their money-making process halted until they put out new content that can be meaningful. The new policy of YouTube will achieve a compromise between encouraging innovation and maintaining it free of spam, such as AI-generated content. Those who fall back on genuine originality will still have a way to earn money from their work.
