TTB White LOGO TB
  • News
  • PC & Hardware
  • Mobiles
  • Gaming
  • Electronics
  • Gadget
  • Reviews
  • How To
Trending
Imagination to App: How Google Opal Democratizes AI Creation Now
App Store Age Ratings Overhauled: New 13+/16+/18+ Tiers
No Compromises: Blender Confirms Professional iPad App Is Coming
Beyond Black and White: How Amazon’s New Kindles Make Color Reading Affordable
Beyond Chat: How GPT-5 Could Become Your AI Co-Pilot
Saturday, Jul 26, 2025
The Tech BasicThe Tech Basic
Font ResizerAa
Search
  • News
  • PC & Hardware
  • Mobiles
  • Gaming
  • Electronics
  • Gadget
  • Reviews
  • How To
Follow US
WhatsApp
The Tech Basic > News > WhatsApp Ad Integration Marks Meta’s Next AI Ad Push
News

WhatsApp Ad Integration Marks Meta’s Next AI Ad Push

Salman Akhtar
Last updated: 2 July 2025 16:29
Salman Akhtar
Share
Image Source: Cybernews
SHARE

Meta has redesigned its ad workflow so brands can manage all messaging placements from one interface in Ads Manager. Advertisers may now link creative assets across Facebook, Instagram, Messenger, Threads, and WhatsApp Status without switching tools. They may upload customer subscriber lists once and then choose to place marketing messages manually or let Meta’s Advantage+ AI optimize spend across channels for best performance. This unified process saves time for small and large businesses alike.

Contents
AI‑Driven Audience TargetingNew WhatsApp Business CapabilitiesVoice Messages and Video SupportImplications for Marketers
WhatsApp
Image Source: Business Matters

AI‑Driven Audience Targeting

Meta’s system taps AI to identify the right people to reach. Advertisers may rely on their own client lists or grant Meta AI permission to find similar users. The platform will analyze behavior patterns and preferences to surface audiences most likely to engage. In practice, this approach means fewer manual settings and greater precision as AI learns which placements and messages resonate best.

New WhatsApp Business Capabilities

On top of messaging ads, Meta is extending its suite of AI tools for customer service and sales on WhatsApp. Brands may build custom AI chatbots that answer routine queries, guide users through product selections, and deliver personalized recommendations directly within the chat. Soon, these bots will follow up on orders via automated messages. Large enterprises will gain call‑back features so that customers may request a live agent or businesses may initiate voice and video support calls from the app. This hybrid model preserves human contact for complex issues while letting AI handle high‑volume tasks.

Voice Messages and Video Support

In the near future, WhatsApp Business Platform will support sending and receiving voice notes in ads and conversations. Video calling functionality is also on the way. These enhancements are meant to reflect the life-like experience beyond video conferencing (like telehealth visits or reviewing a product). Meta suggests activities that will make the exploitation of voice and video in messaging ads more effective by increasing interactions and building a stronger relationship between a brand and a consumer.

Implications for Marketers

As customer focus moves to personal messaging, brands can adjust their tactics to users’ habits, which Meta now provides with its new advertising capabilities. Campaign management at the centralized level saves efforts, and AI-powered targeting and chatbots allow for communication individually at scale. Video and voice capabilities also expand the opportunity for creativity in storytelling and problem-solving. Marketers need to look into such tools to develop stronger connections, lower the response timeline, and eventually encourage them to become salespeople as a result of the habitual nature of communication.

WhatsApp
Image Source: CNET

In refocusing on messaging and AI-based support, Meta is helping businesses to ride the buzz of increased engagement patterns. The updates can provide brands with the roadmap for introducing automation in combination with the human touch inside the apps people trust.

TAGGED:AIMeta
Share This Article
Facebook Reddit Copy Link Print
Share
Salman Akhtar
By Salman Akhtar
View enlightening tech pieces written by Salman Keep up with the most recent news, advice, and trends in the field of technology.

Let's Connect

FacebookLike
XFollow
PinterestPin
InstagramFollow
Google NewsFollow
FlipboardFollow

Popular Posts

Google Opal

Imagination to App: How Google Opal Democratizes AI Creation Now

Salman Akhtar
App Store

App Store Age Ratings Overhauled: New 13+/16+/18+ Tiers

Salman Akhtar
Blender

No Compromises: Blender Confirms Professional iPad App Is Coming

Salman Akhtar
Amazon Kindle

Beyond Black and White: How Amazon’s New Kindles Make Color Reading Affordable

Salman Akhtar

You Might Also Like

TechRadar
News

Beyond Chat: How GPT-5 Could Become Your AI Co-Pilot

Google AI
News

Google AI Try-On: See Clothes on You, Not Models

Meta
News

Meta’s Wristband Reads Muscle Signals to Control Your Computer

Google Photos
News

Animate and Remix Images in Google Photos with New AI Models

Social Networks

Facebook-f Twitter Instagram Pinterest Rss

Company

  • About Us
  • Our Team
  • Contact Us

Policies

  • Disclaimer
  • Privacy Policy
  • Cookies Policy
Latest
PlayStation DualSense Controllers Gain Four‑Device Pairing via Simple Button Combo
Unexpected Leak Shows All Four Pixel 10 Phones and Colors
YouTube Beats Forecasts with Strong $9.8 Billion Ad Sales
Teen Accounts on Instagram Gain New Safety Reminders and Block Tools
YouTube Shorts Adds AI Image‑to‑Video and New Effects

© 2024 The Tech Basic INC. 700 – 2 Park Avenue New York, NY.

TTB White LOGO TB
Follow US
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?