Meta’s new video editing app, Instagram Edits, has taken the internet by storm. In just one week, it was downloaded over 7 million times worldwide. That is seven times more downloads than CapCut, its biggest competitor, got in its first week. The app helps users make videos for Instagram Reels and Stories quickly and easily.
Why Instagram Edits Is So Popular
Instagram Edits lets people create videos without watermarks or ads. It also supports 4K video quality, which makes videos look sharp and clear. Here is why people love it.
- Easy to use: The app has simple tools like automatic captions and green screen effects.
- Free features: Unlike CapCut, you do not need to pay for premium tools.
- Built for Instagram: Videos can be shared directly to Reels or Stories.
The app became the number one free app on the U.S. App Store the day it launched. Even after a few days, it stayed in the top three. CapCut, on the other hand, ranked number 14 during its first week.
How Instagram Edits Compares to CapCut
CapCut, owned by TikTok’s parent company, ByteDance, has been around since 2020. It has 1.22 billion downloads, but started much slower. In its first three days, CapCut got only 83,500 downloads globally. Instagram Edits got 381,000 downloads in the U.S. alone during the same time.
What Creators Are Saying
Some creators love Instagram Edits for its clean design and analytics tools. “It’s perfect for beginners,” said social media expert Lia Haberman. Others miss CapCut’s templates and fancy transitions. “Edits needs more effects to compete,” one user wrote online.
Challenges Ahead for Instagram Edits
Even with a strong start, Instagram Edits has work to do. CapCut already has advanced tools like desktop editing and custom fonts. Meta says it will add new features soon, like better transitions and ways to collaborate with others.
Right now, Instagram Edits works best for short Reels and Stories. CapCut is still the top choice for longer, more complex videos. But since Instagram Edits is free and connects directly to Instagram, many creators are giving it a try.
The Bigger Picture for Meta
The success of Instagram Edits at Meta indicates the exceptional power of its application suite. Meta links the editor application to its 2 billion Instagram users, which enables people to stay within the company ecosystem effortlessly. The feature serves as a deterrent against creators who consider moving to TikTok or any other platform.
The growing number of users on Instagram Edits may motivate Meta to introduce paid options and advertising features on the platform. Right now, the application exists to deliver quick help to creators who want to produce exceptional content. The application’s future success against CapCut will be determined by software improvements and user feedback analysis.
A New Era for Video Editing
Simple, free tools that matter in the editing process have been proven through the success of Instagram Edits. Meta’s groundbreaking first performance shows the company understands what creators desire, despite the app still needing development. Save Reels creation time by choosing Instagram Edits instead of CapCut for your next edit.
