Apple is making big changes to improve Siri, its voice assistant. The company put Mike Rockwell, the creator of the Vision Pro headset, in charge of Siri. This move comes after Apple’s CEO, Tim Cook, decided the previous leader was not making Siri better fast enough.
Why Apple Changed Siri’s Boss
Siri has fallen behind rivals like ChatGPT and Google Assistant. Users say Siri cannot answer simple questions or understand what they need. When activated, Siri lacks awareness of the current month and iPhone storage data.
John Giannandrea moved on from his position, leading the Siri AI team to focus on different tasks. Apple’s top leaders made this decision during a meeting, hoping Rockwell could speed up Siri’s upgrades.
Meet Mike Rockwell, Siri’s New Head
Rockwell is famous for creating Apple’s Vision Pro, a high-tech headset that mixes digital content with the real world. Though the Vision Pro is not selling widely, its technology is impressive. Apple believes Rockwell’s creativity can help Siri catch up to competitors.
What Rockwell Achieved With Vision Pro
Rockwell demonstrated expertise in combining hardware with software through his eye-tracking and hand gesture features in the Vision Pro product. The innovation applied to Siri by Rockwell would enhance the assistant’s effectiveness with iPhone devices alongside iPads and Apple’s range of technology.
Can Rockwell Make Siri Better?
Apple promised big improvements to Siri last year but has not delivered. The plan, called Apple Intelligence, wants Siri to understand your habits and device content. Delays have left users waiting.
Rockwell’s job is to turn these promises into reality. He needs to make Siri faster, smarter, and more helpful. For example, Siri should write emails based on your schedule or adjust your smart lights without being asked.
What Users Hope Siri Can Do
People want Siri to match ChatGPT, which can write stories and solve problems. Right now, Siri feels outdated. If Rockwell succeeds, Siri could become the main tool for controlling Apple devices, from AirPods to HomePods.
Apple’s reputation depends on this. If Siri does not improve, users might switch to Android or other AI tools. With Rockwell leading, Apple hopes to prove Siri can be as smart as they promised.