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Major Brands Including Sony to Combat AI Influence in Photography

Artificial intelligence’s ever-growing strength has become a prevailing concern in today’s landscape. Programs like ChatGPT continually generate increasingly sophisticated text, paralleled by the generation of images from descriptions or pattern imitations. This trend has prompted camera manufacturers to unite in a common cause: preventing AI from becoming the sole arbitrator of image decisions.

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Collaborative Measures by Leading Camera Brands

According to Nikkei Asia, companies such as Nikon, Sony, Canon, and others have joined forces to integrate specific functionalities into their professional or semi-professional cameras. This involves assigning digital signatures to captured photos, encompassing both date and location data. The primary objective? Thwarting issues of plagiarism or replication by technologies of such magnitude.

Associated Press Initiative and Google’s Influence

This initiative, underway since last October by the Associated Press, aims to equip new products hitting the market, ideally by January or shortly thereafter, with these safeguards against being overshadowed by artificial intelligence. This echoes Google’s technology, instantly detecting manipulated images of individuals or landscapes simulated by computers.

Read Also: Artificial Intelligence: Creating More Accessibility In Companies

Perils of AI-Modified Photographs

The perils associated with AI-modified photographs extend to identity falsification. Malevolent actors could manipulate existing images to alter details, potentially masquerading as legitimate identification. Furthermore, advertisers might manipulate product images to deceive consumers, presenting altered visuals that misrepresent reality.

An Example of AI-Modified Photograph:

Legislative Responses and Protecting the Profession

Consequently, efforts have emerged to legislate against the creation and dissemination of false images presented as genuine. Embedding signatures within these photographs could significantly aid in identifying legitimate imagery, simplifying the lives of photographers and safeguarding their profession.

The onslaught of AI poses a threat not only to photographers but also to artists engaged in drawing or commissioned work for financial gains.

Source: Asia Nikkei

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