TikTok has grown into a platform far beyond trends dances and quick skits. Being a powerhouse platform, it is today supporting brands, creators, and businesses to connect, grow, and engage with audiences. The TikTok Profile Views tool is one of the most exciting additions to TikTok’s features allowing you to see who has looked at your profile. Do not worry, below we will walk you through how to activate this feature, the pros of using it, and how it can help you improve your TikTok strategy.
What Are TikTok Profile Views?
A feature in TikTok called TikTok Profile Views, displays which users visited your profile in the last 30 days. While more than an audience overview, this tool gives you granular insight into who (specifically) is paying attention to your content. From knowing exactly who is viewing your profile, you can now better tailor your content strategy to the users’ interests and needs.
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The profile views feature presents new growth and engagement opportunities to influencers, business accounts, and creators looking to grow an audience or increase brand connection on TikTok. TikTok Profile Views lets you know whom to follow, instead of looking it up based on follower counts or engagement stats alone.
Why Track TikTok Profile Views?
Have you ever thought that it would be nice to know who has viewed your profile? Unlike the other social media platforms, you can see who is looking at your profile on TikTok. This insight can add depth to your understanding of your audience, allowing you to:
1. Hone Your Audience
Refining your target audience is one of the main advantages of TikTok Profile Views. Thus, with the overview of your readers’ profiles, it becomes easier to find out whether they adhere to your demographics. But if not, there’s a good chance you will need to reconsider your content strategy to appeal to your ideal audience, keeping the content the right people want to see.
2. Build Relationships
When someone visits your profile you now have a new level of engagement to start. Reach out daily to visit their profile, engage with their content, write a comment on relevant posts, or a combination of these. This will create a mutual rapport. With this proactive relationship building, you’ll turn casual viewers into devoted followers who are more likely to support your brand or engage with your posts.
3. Improve Your Content Strategy
Tracking TikTok profile views can help you to refine your content. Let me use, for example, the increase of profile views after one specific post that resulted in this number spike, indicating the type of content it resonated with. You keep your core audience engaged by catering more to similar interest videos and making your videos more relevant to your core audience.
4. Spot Potential Collaborators
If the influencer or other brand views your profile oftentimes, you may have potential collaboration partners. That insight makes them easier to talk to about your ideas because they have already shown interest in your content. Working with interested brands can increase your footprint and contribute to credibility.
How to Activate Profile View History on TikTok
As the new Google feature, you can make sure you are eligible to begin using this feature. Currently, you need to be 16 or above, with less than 5,000 followers, to use the TikTok Profile Views service. Here is how to enable it:
- Open the TikTok App: Open the app on your mobile.
- Go to Your Profile: To visit your profile page, just tap the profile icon on the bottom right.
- Access Profile Viewers: Up top of your profile page will be a footstep icon. Click here to see who is viewing your profile.
- Review Viewer Data: Then a list will appear to the users about who had viewed your profile in the previous 30 days. Take a look at this information and improve your engagement strategy.
Turning Off Profile Views for Privacy
To be incognito, you can disable viewing your Profile History. However, if you turn this feature off, you won’t see your profile viewers either. Follow these steps to disable it:
- Open TikTok and Access Profile Views: Choose the footstep icon on your profile page.
- Open Settings: Open settings by tapping the three dots coming up on the top right side.
- Toggle Off Profile View History: Disable the Profile View History, so that if others look at your profile, they don’t see your visits there.
TikTok Post View History
Similar to profile views, TikTok also provides a Post View History feature that secures the ends of who has viewed your posts. Here is a brief guide to managing this feature:
- Open TikTok and go to your profile.
- From the menu, select Settings and Privacy, then tap Post Views.
- Toggle “Post View History” on or off. For this feature, it also follows any views that followers who also turned on post view history have.
Strengthening Engagement with Plann
Numbers are just part of the equation for building an engaged following. Plann can be very useful in helping you create a balanced strategy, picking a time to schedule your TikTok content, and giving you time to build real connections. And remember: 10,000 engaged followers is better than a million people that you do not even know. Refine your approach, create meaningful content, and forge secure relationships with your audience based on profile views, post-view history, and the like. If you are consistent, it can be a successful channel for engagement, loyalty, and long-term growth.