TikTok Ads Manager gives users the tools to create and run their ad campaigns. It supports businesses by allowing them to promote themselves using exciting videos. TikTok Business Center is a separate hub that lets users manage multiple accounts, assets, and team members in one place. Together, these tools allow businesses to plan, track, and optimize their advertising efforts on TikTok.
This guide will show how to create and use both TikTok Ads Manager and Business Center. It will explain each step in a simple way so that anyone can follow along.
Setting Up Your TikTok Ads Manager
The initial step for using TikTok Ads Manager is to register for an account. Individuals must go to the TikTok Ads Manager signup page in their web browser. They will enter an email address or phone number and create a password. This will become their login to access the platform. Once the user agrees to the terms and enters the verification code, they can create an advertiser profile.
After creating the login, the user will fill out information about their business. This includes the legal name of the company, a phone number, the country or region, and the industry sector. It is important to choose the correct time zone and currency because these settings affect campaign reporting and billing. Once this information is submitted, the account is sent for review. Most new accounts are approved within 24 hours.
When the account is approved, the user can log into TikTok Ads Manager. The dashboard displays options to create new campaigns, view performance analytics, and manage budgets. At this point, the user can start building ad groups and ads. They will choose an advertising objective such as brand awareness or traffic. Setting a clear goal helps TikTok suggest suitable ad settings. After the objective is chosen, the user can pick audience targeting placements and budget details.
How to Find Your Ads Manager ID
Once the Ads Manager account is live, users can locate their ad account ID number. To find this, they need to log in to TikTok Ads Manager. At the top of the screen, there is a menu bar. On the right side, the user clicks the dropdown next to their account name. Beneath the account name, the corresponding ID number appears. This ID is needed when linking the ad account to the Business Center.
Setting Up Your TikTok Business Center
TikTok Business Center acts as the control hub to manage ad accounts, team members, and other assets in a unified way. To begin the setup, users must have an active TikTok for Business account. Once logged in, they will click the Enter Business Center button. They will then provide the Business Center name, time zone, and business details. After filling in this information, the Business Center account will be created.
Users should keep in mind that once the time zone and currency are set, they cannot be changed. It is also helpful to ensure the Business Center name clearly reflects the organization. This makes it easy to identify the account when managing multiple entities.
Adding Team Members and Partners
After creating the Business Center, users can build their team. They will click the User or Start button and select Members or Partners. Members are for internal staff, while Partners are for external collaborators. To add a member, the user enters the person’s email address and then chooses their access level. An invitation is sent, which the new member confirms by entering a code.
To add a partner, the user copies the partner’s Business Center ID and pastes it into the provided field. They will assign asset permissions so the partner can manage the ad accounts or pixels as needed. This lets multiple businesses or agencies collaborate smoothly on shared campaigns.
Linking TikTok Ads Manager to Business Center
Once the Business Center is set up and team members are in place, the next step is to link the TikTok Ads Manager account. This ensures that the ad account appears under the Business Center’s asset list. To do this users must first copy the ad account ID from TikTok Ads Manager as described earlier.
The user returns to the Business Center, then clicks Assets and selects Advertisement Account. They choose to Request Access or Transfer based on their goals. Requesting access allows the Business Center to manage the account without changing ownership. Transferring gives full control to the Business Center. After choosing the action, the user pastes the ID number, selects the ad account, and sets the access permissions. Finally, the user clicks Request or Transfer to link the account.
Once the link is confirmed, the ad account appears under the Business Center’s list of assets. Team members with the right role can now view and manage the ad campaigns inside Business Center or TikTok Ads Manager as needed.
Managing Assets in Business Center
Beyond ad accounts, the Business Center also handles product catalogs, pixels, TikTok Shop, and TikTok accounts. Each of these assets can be added from the Assets menu.
For product catalogs, the user clicks Catalogs and then Add Catalog. They fill out the catalog name, description, and choose the type of products they will upload. After creating the catalog, they can upload CSV files containing product details. This allows ad campaigns to create dynamic product ads using items from the catalog.
To add a pixel the user clicks Pixels and then Add Pixel. They follow the prompts to create or transfer an existing pixel to the Business Center. Once the pixel is in place, ad accounts can track conversions and build custom audiences for ads.
Adding a TikTok Shop is similar. The user enters their shop information, links it through Seller Center, and verifies the required documents. Once approved, they can run shoppable ads that connect to the TikTok Shop pages.
Finally, the user can add additional TikTok accounts by scanning a QR code. This links each account so permissions can be managed from the Business Center. Each linked account can have different access levels set for each team member.
Advertising Campaign Best Practices
After everything is set up, the user can start planning their campaigns. It is helpful to define clear objectives and key performance indicators. In TikTok Ads Manager, they choose a campaign objective such as awareness, traffic, or conversions. This choice influences how TikTok optimizes ad delivery.
Next, they define an audience. TikTok allows targeting by demographics, interests, behaviors, and custom or lookalike audiences from data such as website visitors or existing customers. Choosing the right audience helps the ads reach people most likely to engage.
Budget and schedule come next. For each ad group, the user sets a daily or lifetime budget and chooses start and end dates. They can monitor spending and adjust budgets at any time from the dashboard.
Creativity is key on TikTok. Ads should feel natural and align with the platform’s style. Content that blends with organic videos usually performs best. Users can include music overlays text overlays, real people, and user-generated style visuals. Testing multiple creative variations helps find what resonates.
Finally, tracking results is vital. TikTok Ads Manager provides real-time data on impressions, clicks, conversions, and more. Users can generate reports to compare performance across campaigns and make data-driven decisions. They may adjust targeting budgets or creative based on insights.
End Note
Setting up TikTok Ads Manager and Business Center in 2025 is a process that begins with creating a TikTok for Business account and ends with linking assets and managing campaigns. The user will start by signing up for Ads Manager, then fill in business details to create an advertiser account. After the account is approved, they will find their ad account ID and use it to link the ad account within the Business Center.
In the Business Center, the user provides business information, sets up their team, and links ad accounts. They can also add pixel product catalogs, TikTok Shop, and multiple TikTok accounts. With all assets in one place, team members can collaborate on campaigns efficiently. Using best practices for objectives, audience targeting, budgets, and creative ensures that ads perform well and meet business goals. By combining TikTok Ads Manager’s campaign tools with Business Center’s asset and team management capabilities, businesses can create coordinated advertising efforts that drive real results on TikTok.
