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The Tech Basic > News > Google’s New Fund Helps Startups Create Amazing AI Tools
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Google’s New Fund Helps Startups Create Amazing AI Tools

Salman Akhtar
Last updated: 13 May 2025 14:12
Salman Akhtar
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Google wants to help small companies and new businesses build better AI tools. On May 12, 2025, the company started the AI Futures Fund. This program gives startups money, special AI tools, and expert advice. Whether a business is just starting or already growing, Google’s fund can help them succeed.

Google AI
Image Source: Mashable

What Does the AI Futures Fund Offer?

The AI Futures Fund is different from other programs. Startups can apply anytime, with no deadlines. If Google likes their idea, they might get help in these ways:

  • Early Access to Google’s Best AI Tools
    Startups can use Google’s newest AI models before anyone else. For example, they might create videos, translate languages, or design images faster.
  • Work with Google Experts
    Engineers from Google DeepMind and Google Labs will teach startups how to improve their products.
  • Free Google Cloud Credits
    Startups get free cloud storage and computing power to run their AI projects without high costs.
  • Direct Money from Google
    Some startups might receive cash investments from Google to grow their business.

Google has not shared how much money the fund has, but they say they will help both new and established companies.

Real Examples of Success

Two startups have already used the fund to grow:

  1. Viggle, a meme-making app, uses Google’s AI to turn photos into funny videos.
  2. Toonsutra, a comic app from India, translates stories into 22 languages using Google’s tools.

These companies show how startups can create cool things with Google’s help.

Google’s Bigger Plan for AI

The AI Futures Fund is part of Google’s mission to lead in AI. Last year, the company also:

  • Gave $20 million to nonprofits using AI for good.
  • Created a $120 million program to teach AI skills worldwide.
  • Promised to invest more in U.S. startups focused on AI.

These steps show Google wants everyone to benefit from AI, not just big companies.

Why This Matters for Small Businesses

Launching an AI business is not easy. Purchasing of computers, hiring of experts, and testing ideas are very expensive. Google’s fund solves these problems. For instance, a small group of creators developing AI art tools can save up on Google’s free cloud credits. They can also query Google’s engineers on tips on how they can fix bugs.

Possible Problems to Think About

Though the fund comes in handy, startups have to use Google’s tools. Changing the rules or pricing by Google could potentially cripple some projects. As well, Google may prefer start-ups that embrace its technology as compared to others.

Google AI
Image Source: Maeil Business Newspaper

How to Apply for the Fund

Startups are able to apply online via Google’s website. The company searches for creative ideas that will complement their AI goals. Teams shall tell how its project can help people or how it can solve a problem.

A New Chance for Innovators

One thing that is more than money is the Google’s AI Futures Fund. It is a partnership. Startups are given the tools they need, and Google gets to sponsor further AI breakthroughs. For every dreamer, who is dreaming of creating the next big app or the next big tool, this fund can be the beginning.

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Salman Akhtar
By Salman Akhtar
View enlightening tech pieces written by S. Dyemazandria. Keep up with the most recent news, advice, and trends in the field of technology.

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