Google’s artificial intelligence search tools, including AI Overviews, serve more than 1.5 billion users per month. Users can obtain quick replies directly from website information using this feature. When users seek knowledge about “How do plants grow?” they receive an AI-generated summary from Google Search Engine on the search page. The use of informational AI summaries provides benefits to users, although some websites experience reduced traffic due to users finding their answers without needing to click through website pages.
New Features in Google’s AI Search
Google keeps adding tools to make search smarter
- Ads in AI Answers
Since October 2024, ads have appeared inside AI Overviews. This helps Google make money but mixes ads with answers.
- AI Mode for Complex Questions
A new chat-like feature lets users ask follow-up questions, like “Compare iPhone and Samsung prices.” This competes with ChatGPT.
- Circle to Search
Over 250 million phones can now use Circle to Search. Highlight text or images on your screen to get instant answers. Usage grew 40% last quarter.
- Google Lens Growth
Google’s visual search tool added 5 billion more searches since October. Shopping searches using photos rose by 10%.
Why This Matters for Users and Websites
For Users
AI Overviews save time by giving quick answers. Students use it for homework. Shoppers compare products faster.
For Websites
Websites lose visitors when Google’s AI answers questions directly. Some report 15–35% fewer clicks. To stay visible, websites now focus on creating detailed, trustworthy content.
Google’s Legal Problems
Google faces big challenges from governments
- Monopoly Accusations
A U.S. court ruled that Google illegally controls online searches. The government wants Google to sell parts of its business, like Chrome.
- Ad Tech Rules
The legal system reached a second decision, which declared the ad systems operated by Google unfair. The legal ruling might lead to necessary modifications within advertising operations.
What’s Next for Google’s AI Search
The AI Overviews function from Google will expand across their product line to include both tablet hardware and smartwatch devices. The company works to enhance search capabilities by delivering both speed and intelligence in its operations. Maintaining harmony between user requirements, website visitors, and legal boundaries will present substantial difficulties. The path of Google’s AI tools continues to expand, and before tackling these critical issues becomes necessary for its continued future success.
