Apple is trying hard to keep prices low, but new taxes on products brought into the United States might make iPhones, Macs, and other gadgets more expensive. Here is what you need to know.
Why Are Prices Going Up?
The United States government added new taxes called tariffs on products made in other countries like China, India, and Vietnam. Apple makes most of its iPhones and Macs in these countries. These taxes make it more expensive for Apple to bring products into the U.S.
For example, if Apple makes an iPhone in Vietnam, the U.S. government will now charge extra money to bring it into the country. Apple has to pay these taxes, which means it might raise prices to cover the cost.
How Apple Is Trying to Keep Prices Lower
Apple does not want to charge customers more right away. The company is using a few tricks to delay price increases.

Stockpiling iPhones Before Taxes Hit
Apple distributed its iPhone supply to America before the new tax regulations came into effect. The company sells collected iPhones at normal market value prior to imposing price increases for three months. A smart strategy involves purchasing snacks in advance for gatherings because you want to prevent the need for recent price increases.
Making Less Money on Each Sale
The company generates significant profits from every iPhone device sold. The prices remain unchanged as the company reduces the payment per phone. Stores offer discounted toys to consumers in order to maintain their contentment.
Asking Suppliers for Help
Apple is talking to companies that make iPhone parts. They want these suppliers to charge less for materials. However, these companies might not be able to lower their prices much.
When Will Prices Go Up?
Apple hopes to wait until new iPhones come out later in 2025 before raising prices. The iPhone 17 Pro, which is coming next year, could cost over 2,000. Right now, the iPhone 16 Pro starts at $1,099. Older models like the iPhone 15 might stay the same price for now. But if the taxes stay, even budget phones like the iPhone 16e could jump from $599 to $856.
What This Means for Shoppers
The time to purchase recent Apple products, including iPhones, iPads, and Macs, may become unfavorable if you delay your purchase. Prices could go up later this year. These taxes are not just affecting Apple. Many products, from clothes to groceries, might get more expensive, too.
Why Apple Cannot Make Everything in the U.S.
There is a belief among some that Apple should create iPhones within the U.S. territory instead of paying taxes. The construction of factories in this location would require many years to build and billions in expenditures. The manufacturing cost of iPhones produced in the U.S. becomes $3,500 per unit because American labor expenses exceed foreign alternatives.

Apple’s Stock Price Trouble
The sudden decline of Apple’s stock value by 9% occurred when investors started worrying about tax requirements. Apple faces a potential sales decline when its iPhone prices become too high because customers will avoid purchases.
The Bigger Picture
The United States government maintains a large-scale trade conflict through these tax measures. Apple, together with other similar companies, currently finds itself stuck in a challenging situation. Until governmental tax regulations alter, customers will need to expect higher prices when purchasing their preferred devices.