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The Tech Basic > News > Baidu’s New Budget Brains Battle DeepSeek in AI Arena
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Baidu’s New Budget Brains Battle DeepSeek in AI Arena

S.Dyema Zandria
Last updated: 17 March 2025 18:28
S.Dyema Zandria
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China’s tech giant Baidu just dropped two new smart robot brains (AI models) that are cheaper but as powerful as rival DeepSeek. These new brains,  Ernie 4.5 and X1 help computers think, solve problems, and chat like humans without a big price tag. Baidu even made its talking robot app, Ernie Bot, free for everyone to win over users in China’s super competitive AI race.

What’s Special About Baidu’s New AI?

In many tests, Baidu says Ernie 4.5 is smarter than OpenAI’s famous GPT-4.5 robot brain. The X1 model is like a super planner; it can understand tricky questions, make plans, and learn from mistakes. Both are cheaper than DeepSeek’s models, which shook up the tech world earlier this year by offering smart AI for less money.

Why the AI Price War Matters

Imagine two pizza shops fighting to sell the cheapest slice; that is what’s happening in China’s AI world. DeepSeek started this fight by giving away its AI recipes (open-source) so anyone could use them for free. Companies and schools loved it, so big players like Baidu, Tencent, and Alibaba had to slash prices too.

Baidu
Image Source: Business Today

Baidu even put DeepSeek’s tech into its search engine but now claims its own Ernie models are better and cheaper. “Ernie 4.5 is faster, X1 is sharper, and both cost less!” Baidu says.

How This Affects You

The cost reduction of AI technology allows more applications and devices to obtain faster intellect soon. For example:

  • The free educational application Ernie Bot enables users to resolve math problems and offers scientific explanations at no cost.
  • Software programs enabled by AI can develop more engaging features for video games to include in their races and puzzles.
  • Alibaba collaborates with Apple for the integration of AI technology into iPhone devices produced for the Chinese market.

But there is a catch. The exclusive focus on cost reduction by companies could lead them to avoid implementing safety measures and fairness improvements for AI technology. The ongoing question remains whether increased robot work performance could lead to employment loss for humans.

China’s Tech Giants Join the Fight

  • Tencent (owner of WeChat) made an AI that answers questions faster than DeepSeek.
  • Alibaba promised to spend $52 billion on AI and cloud computers. They’re even helping Apple with iPhone AI in China.
  • Baidu will let anyone use its Ernie AI recipes for free starting June 30, just like DeepSeek.
Baidu
Image Source: The Standard (HK)

What Happens Next?

Baidu’s cost-effective AI platform allows small businesses and schools to operate smart technology solutions without facing financial challenges. Because providers attempt to offer their services for less money, some organizations might sacrifice product quality. The massive investments from companies such as Alibaba are helping China become a dominant force in Artificial Intelligence worldwide.

Do the economical AI bots created by Baidu surpass the capabilities of DeepSeek? The free AI recipe offerings from Tencent and Alibaba will potentially transform the competitive landscape in the market. Smarter robots that cost less money will transform our daily routines alongside educational and playful experiences.

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S.Dyema Zandria
By S.Dyema Zandria
View enlightening tech pieces written by S. Dyemazandria. Keep up with the most recent news, advice, and trends in the field of technology.

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