Since its creation, TikTok has gone from being a social entertainment platform to a powerful monetization tool. But thanks to TikTok, it has now become easy for content creators to generate money directly through the app, and they can turn their TikTok presence around into a profitable business. If you cannot wait to get started with your TikTok monetization efforts, this guide will educate you on what you need to know.
TikTok Creativity Program
There is an exciting earning opportunity with TikTok’s Creativity Program, formerly the Creator Fund. 10,000 followers and 100,000 video views in the last 30 days are required to qualify. This program compensates videos longer than a minute long and TikTok has said creators can make up to 20 times more than the value of the previous Creator Fund payouts.
Live Streaming on TikTok
Another way to monetize is to go live. Those with over 1,000 followers get to go live, with the opportunity for viewers to send in money (coins) digitally to favors. But they can later be converted into real cash, giving you a direct way to make money off of live engagement. However, this is the perfect feature for creators who have been quickly active with their followers.
TikTok Creator Marketplace
By using the TikTok Creator Marketplace brands can collaborate with content creators. There are however some criteria to meet so that you can participate; you have to have between 100,000 followers and 100,000 likes in the last 28 days. Once accepted you can work together with brands on sponsored content and campaigns. But this partnership does not just pay you money; it extends your reach on the platform.
Affiliate Marketing on TikTok
With Affiliate marketing, creators promote brands they can trust, which makes them earn commissions on the sales they make through their links or codes. That being said, if you have a business account, you can also put clickable links in video descriptions or on your bio. By the use of these links, the followers can purchase the products and then pay you a commission. However, this model works best with creators who have a tight focus on one type of audience or product.
TikTok Shopping
For small business owners, TikTok Shopping is a great way to increase visibility and sales. Opening a TikTok Shop lets you sell directly from the app. Setting products up is a breeze with Shopify integration and you can highlight them in your feed, live streams, or dedicated shop tabs. Once you have submitted your documents and get approved, you can start listing and promoting products in your storefront.
TikTok Ads
With TikTok Ads, creators and businesses can directly engage their target audience. Once you set yourself up on TikTok Ads Manager, you can create the campaigns by determining the audience, the budget, and where to run the ad. TikTok has the Promote feature that allows you to convert organic content into ads with a minimum of requirements. Both options can boost reach and power sales, more so than in the past.
Collecting Tips and Donations
With TikTok’s tipping, fans can gift creators with ‘Virtual Gifts’ and ‘Coins’, redeemable for ‘Diamonds,’ TikTok’s digital currency. You can also get direct tips from fans using third or more party platforms as well. Though there are set requirements for eligibility, tips still offer revenue to those who want to actively support creators on YouTube and want that extra cash.
TikTok Pulse
TikTok Pulse is a program where brands can pay to have their content appear in the most viral videos on the platform and get 50% of that revenue back to the creator of the original video if it is part of the top 4% of most viewed videos. Select creators earn a cut of the money from the ads, and brands pay to boost their ads on the ‘For you’ page. Ad spots in this program are offered to advertisers with those ad revenue sharing the earnings with the platform’s creators.
TikTok Series
Creators can use the TikTok Series feature to post an exclusive ‘Collection’ of content that viewers can buy to access. Up to 80 videos, lasting up to 20 minutes, per series. To qualify, creators must have at least 10,000 followers and at least 1,000 video views in the last month. The creators of their content can use this model as they offer educational or tutorial content or if that behind-the-scenes material is what they are interested in creating and sharing with people around them.
Video Gifts
The Diamond does not come free; this is earned based on video popularity with Video Gifts. Like other features, you must meet TikTok’s community guidelines, and eligibility requires that you already have at least 10,000 followers. Fans are getting in on the action, sending them Video Gifts in appreciation for their content, and eligible creators can receive them too.
How to Monetize Your TikTok Account Effectively
Of course, TikTok monetization is abundant and has many ways but picking out which ways makes a difference because it’s based on your content your audience, and your goals. Most creators do the mix and combine the Creator Marketplace, live streams, as well as affiliate links in the videos. With this, growing TikTok will assist you build a steady income on it.
TikTok in 2025 is a monetizing platform in which if you have a talent for creating something interesting and shareable you can monetize it and make a profit from it. That means, begin to explore these options and see which ones fit your TikTok journey best.
