In a move forewarned but now with a set date, Amazon Prime Video, Amazon’s streaming platform, will commence displaying advertisements starting from January 29. The integration of ads will unfold progressively, hitting the screens in the U.S., U.K., Germany, and Canada on this date. Meanwhile, other countries such as Spain, France, Italy, Mexico, and Australia can anticipate this transition later in 2024.
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Communication and User Response
The announcement has been disseminated to users in these countries via email, outlining, “This will enable us to continue investing in compelling content and further augment this investment over an extended period.” Amazon also assures, “Our aim is to have far fewer ads than linear television and other streaming television providers.”
Amazon Prime Video Ads Opt-Out Option and Pricing
The company will provide an opt-out option for these ads by paying a small additional fee, specifically $2.99 extra per month. In the United States, the subscription costs $139 per year or $14.99 per month. In Spain, the subscription is notably more affordable at 4.99 euros per month or 49.90 euros per year, suggesting that the monthly increment to enjoy ad-free content might not be as steep.
Industry Trend and Financial Implications
This move sees Amazon joining the latest trend in the streaming industry, seeking to alleviate the mounting expenses encountered by all platforms recently. Over the past months, platforms like Disney Plus, HBO Max, Netflix, and the American platforms Hulu and Paramount Plus have announced price hikes or implemented measures to deter multiple users from sharing a single subscription, such as prohibiting account sharing.
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