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Samsung and Google Campaign to push Apple for RCS in iPhone
The Tech Basic > Mobiles > Samsung Teams Up with Google in Campaign to Push Apple Towards RCS on iPhone
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Samsung Teams Up with Google in Campaign to Push Apple Towards RCS on iPhone

Evelyn Blake
Last updated: 10 October 2023 11:06
Evelyn Blake
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Samsung and Google Campaign to push Apple for RCS in iPhone
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Samsung Joins Forces with Google in Campaign Urging Apple to Embrace RCS Standard on iPhone. Following Google’s Lead, the Korean Manufacturer Releases YouTube Ad to Persuade Cupertino Company.

In the video, Samsung draws inspiration from Romeo and Juliet, presenting an interface where two people engage in a text message conversation. Clearly, Juliet represents the iPhone in the metaphor, and her parents (Apple) are hesitant to adopt RCS. Romeo asks, “What did the green do to them? We’re bubbles too,” laments Android.

While the ad may seem a bit perplexing for those who no longer use SMS – as is the case of many countries, for instance – this campaign for Apple to adopt the RCS standard has been gaining traction in the United States.

Under the banner “Green bubbles and blue bubbles want to be together,” Samsung aims to encourage Apple to embrace RCS, so that messages sent from Android no longer bear a different coloration in the interface and can also enjoy features like emoji reactions.”

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Evelyn Blake
By Evelyn Blake
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Evelyn Blake is an investor in technology and journalist who has been in the nascent space since 2014. Her love and passion for technological innovations made her delve deeper into the world of technology evolution. As a journalist, Evelyn has been covering latest trends and emerging gadgetries. She is a philanthropist and human rights activist.

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